Exclusive: Why the Phase One XC is So Expensive

"A 2021 Lotus Evora, for example, has the same engine as a Toyota Camry...so why would anyone spend $78,000 for a Lotus when they could buy a Camry for $27,000?" explains Drew Altdoerfer, VP Digitization, when we asked about the price of the Phase One XC. "It's not the components that determine the price of a product, it's what the designers and manufacturer enhance, modify, add, and combine those components to become." A little while back, Phase One announced their new XC camera and the $62,490...